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Parts Marketing Administration (PMA) technology, built on OEC’s CollisionLink® and RepairLink ecommerce platforms, combines technology and automaker programs to create the opportunity to take original equipment parts sales to the next level.
OEC PMA technology provides OEMs the opportunity to capture all sale and opportunity data cementing the ability to effectively compete in a manner never before possible. With market-driven data at their fingertips, automakers have valid and timely information on what parts are, or are not, converting and at what price broken down by buyer, seller, region, or any specific geographic locale to spot trends and movement. This data enables them to correctly target the right parts to the right buyers at the right price. Most importantly to OEMs, it provides their franchised dealerships with the tools they need to compete effectively.
PMA provides the automaker total control to design program elements that can manipulate real-time the following market variables according to their goals and objectives:
For more on how OEC Parts Marketing Solutions can help your dealer networks better manage and market idle and excess inventory, contact us online today.